Official Campaign Overview

First Run is not a competition.
It is a global founder practice season.

No eliminations.
No brackets.
No leaderboard dominance.

This system is designed to reward iteration, clarity, and consistency.

1. Core Model

Pitch Arcade operates as a continuous improvement system.

What we optimize for:

• Iteration over one-shot submissions
• Signal over performance
• Progress over visibility

What we remove:

• Elimination mechanics
• Scarcity pressure
• Winner-takes-all outcomes

All participants remain active throughout the season.

2. Timeline

April 1 — Soft Launch

• Submissions open
• Feedback system active

April 2 — Livestream

• Platform Walkthrough
• Meet the team and Pitch Arcade

April 3 — POD

• “Pitch of the Day” begins

April 6 — GTM Launch

• Official public rollout
• All campaigns go live

April 1 – April 30 — Active Season

• Rolling submissions (open entry)
• Iteration loop: Bronze → Silver → Gold
• Daily + weekly recognition

May 1 — Editorial Selection

• Top pitches selected based on:

  • Clarity
  • Iteration quality
  • Signal strength

May 2 — Global Pitch Reveal

• Top ~10 pitches released
• Livestream Announcement

3. Participation Flow

Entry

• Open to all participants
• Submit 1 pitch (Bronze)
• Receive structured feedback

Iteration

• Resubmission is optional but expected
• Progress is based on improvement

4. Progression System

Bronze → Silver → Gold

Progression is based on score + iteration quality.

• 70+ (Bronze) → Earn another Bronze
• 80+ (Bronze) → Unlock Silver Coin
• 85+ (Silver) → Unlock Gold Coin

No resets.
No eliminations.
No limits on resubmissions.

5. Evaluation Criteria

We reward:

• Iteration (resubmissions)
• Clarity improvement
• Engagement with feedback
• Consistent participation
• Community contribution

We do NOT reward:

• One-time submissions
• Social following
• Volume without improvement

6. Recognition Mechanics

Pitch of the Day

• Selected daily from active submissions
• Based on clarity, originality, or iteration quality

Weekly Recognition

• Editorial selection
• Based on overall progression, not single entries

7. End of Season Output

At the end of First Run:

• Top pitches are editorially selected
• IRL + online signal is combined
• Final outputs are prepared for public release

This is not a final round.
This is a signal filter.

8. Positioning

Traditional pitch competitions reward performance under pressure.

Pitch Arcade rewards:

• Learning speed
• Adaptability
• Clarity of thinking

This system is designed to reflect how real founders improve.

9. Next Steps

First Run establishes the base layer.

Future iterations will:

• Increase signal density
• Expand exposure for top pitches
• Introduce downstream opportunities

Final Note

If your goal is visibility, submit once.

If your goal is improvement, iterate.

This system rewards the second.

Build. Refine. Repeat.